Much like in the local pack results, businesses probably won’t be able to use call tracking for the click-to-call number, thus creating a hole in lead reporting. By removing one step for the user, they should be more likely to call your business. So what could this click-to-call change mean? Potential implications:Īs an SEO, it’s not only fun, but also my job to speculate on the potential impact of Google’s tests. However, if this clickable phone number as part of the snippet is ultimately implemented across the SERPs (search engine results page) and not just sitting quietly on page 2, 3, or 4, there could be some major implications, both negative and positive. ![]() We’ve seen mobile organic tests (remember colored separators on mobile?) like this before that never made it to the big stage. Most likely, this is just another test by Google to see how they can improve their user’s experience. They are testing the new click-to-call feature in most service business searches, including legal search queries.This is likely to be a mobile-only update.Google is likely testing this feature – clickable phone numbers are not yet showing on the first results page (usually a solid sign this is a Google test).The change was first noticed on February 29, 2016.In this example, you can see the click-to-call results on page 2 of the results for the query “dui attorney spokane wa” Here’s what we know: ![]() So what happened when I tried to replicate the click to call numbers for legal related search queries? (I’ll give you a hint: it worked.) My search for “criminal defense attorney buffalo, ny” produced the click-to-call feature on page 3 of the results. The user was searching for local jewelers in Buffalo in this screenshot. Let’s look at some examples from Mike’s blog post… In this example, the user was searching for AC repair businesses in Corpus Christi, Texas. What does this mean? Essentially, along with the normal website link and description, Google is now testing out clickable phone numbers directly in the search results for mobile searches. In his blog post yesterday, local SEO guru Mike Blumenthal reported on click-to-call phone numbers now showing in mobile organic searches.
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